Developing a Winning Editorial Calendar

When most non-profits create a strategic plan, they often think it’s only used for internal decision-making or for securing funding. However, your strategic plan holds a hidden treasure that can assist in creating content for your editorial calendar, blogs, and social media: your organization’s mission statement. Your mission statement is not just a statement of purpose but also embodies your organization’s values and beliefs. It can serve as a roadmap to create content that resonates with your audience and helps achieve your long-term goals.

Using your Vision Statement to Develop Your Editorial Calendar is crucial for non-profits to ensure that their messaging and content align with their mission and values. Your Vision Statement serves as a guide for where you want to go, and your Editorial Content is the vehicle to get you there. Consider your organization’s goals and list topics related to those goals, establish your non-profit as an expert in your field by regularly blogging on those topics, showcase your unique products or culture, and educate your audience on your mission to create a comprehensive editorial calendar that reflects your organization’s values and helps achieve your long-term vision.

Your Vision Statement is the map for where you want to go, and your Editorial Content is the vehicle to get you there.

• What are your goals? List topics related to those goals.
• Establish yourself as an expert in your field by blogging on them regularly.
• How can you showcase your products to peak interest?
• What makes your non-profit or it’s culture unique?
• What does your audience need to know or believe for you to achieve that vision statement?

Incorporating your organization’s mission statement into your content planning process can lead to a more cohesive and effective marketing strategy. By focusing on topics related to your goals, establishing yourself as an expert in your field, showcasing your unique products or culture, and educating your audience on your mission, you can create an editorial calendar that resonates with your audience and helps achieve your long-term vision. As a non-profit, it’s crucial to utilize every tool available to drive support for your cause, and a well-planned editorial calendar is one such tool that can make a significant impact. With a clear plan in place, you can strengthen your online presence and better engage with your supporters, ultimately advancing your organization’s mission.

If you are a for-profit business and want to support local non-profits and to learn how to partner with the non-profit community, or if you are a local non-profit looking for visibility, email rebecca@givebackpw.org for more information.