Strategic Marketing Support for Mission-Driven Organizations

At Give Back Prince William, Visibility Partnerships are designed for nonprofits that are ready to grow their reach, strengthen engagement, and communicate their impact more consistently.

This program functions as an extension of your organization, providing strategic marketing support aligned with your mission, capacity, and funding realities.

When nonprofits partner with GBPW, they gain access to a dedicated marketing team focused on visibility that leads to participation, support, and sustainability.

WHO THIS PROGRAM IS FOR

Visibility Partnerships are best suited for:

  • Established nonprofits and community organizations
  • Organizations managing multiple programs or initiatives
  • Groups seeking stronger recruitment for staff, volunteers, or board members
  • Nonprofits running public education or awareness campaigns
  • Organizations planning fundraising efforts, forums, or community events
  • Nonprofits working with grants that include or allow marketing and outreach funding

If your organization has strong programs but limited internal marketing capacity, this partnership is designed to fill that gap.

Visibility Partnerships work best when an organization:

  • Has established programs or services already in place
  • Is ready for consistent, ongoing visibility rather than one-off promotion
  • Understands that marketing supports the work, not the other way around
  • Has leadership or staff willing to engage thoughtfully in decision-making
  • Wants guidance, not just execution
  • Is committed to spending responsibly and building momentum over time

This program is designed for organizations that value clarity, stewardship, and long-term capacity over quick wins.

WHAT’S INCLUDE

Visibility Partnerships are customized based on organizational needs, but commonly include:

Strategic Marketing Support

  • Brand and message alignment
  • Campaign planning tied to organizational goals
  • Ongoing visibility strategy and guidance

Recruitment & Capacity-Building Campaigns

  • Staff, volunteer, and board recruitment support
  • Messaging and outreach designed to attract mission-aligned candidates

Public Education & Awareness

  • Community education initiatives
  • Awareness campaigns tied to issues, programs, or advocacy efforts
  • Clear, accessible messaging for diverse audiences

Fundraising & Donor Engagement Support

  • Fundraising campaign promotion
  • Donor storytelling and impact communication
  • Sponsorship and supporter visibility strategies

Program & Event Promotion

  • Marketing support for specific initiatives, forums, or events
  • Coordination of messaging across platforms
  • Timeline-based campaign planning

GRANT-AWARE APPROACH

Visibility Partnerships are built with funding realities in mind.

Give Back Prince William can collaborate with your grant writers to:

  • Identify allowable marketing and outreach funding
  • Support visibility requirements tied to grant-funded programs
  • Strengthen impact reporting through documented outreach and engagement

This approach helps ensure programs receive the visibility needed to succeed without diverting core program funds.

HOW THE PARTNERSHIP WORKS

  1. Discovery Conversation
    We learn about your organization, goals, capacity, and funding structure.
  2. Strategic Alignment
    We identify priority initiatives and determine where visibility will have the greatest impact.
  3. Ongoing Support
    GBPW provides strategic marketing guidance and execution support tailored to your needs.
  4. Evaluation & Adjustment
    Messaging and outreach evolve as programs, funding, and goals change.

This is not a one-size-fits-all service. Each partnership is intentionally designed to support your mission.

WHY GIVE BACK PRINCE WILLIAM

  • Deep experience working with nonprofits and community organizations
  • Understanding of grant structures and nonprofit funding limitations
  • Focus on clarity, ethics, and responsible visibility
  • Commitment to strengthening organizational capacity, not just exposure

Our work is rooted in helping nonprofits communicate their value in ways that build trust and action.

CALL TO ACTION

Let’s talk about your organization’s goals.

If you are exploring ongoing marketing support and want to understand whether a Visibility Partnership is the right fit, we invite you to schedule a conversation.

👉 Book a discovery call with Rebecca Barnes

Not sure this is the right program?
Explore all Give Back Prince William programs or start with a discovery call to determine the best fit.

www.givebackpw.org/programs