As a non-profit organization, reaching out to potential supporters and donors through content marketing is crucial. However, relying on just one platform or method is not enough to effectively deliver your message to your audience. This is where diversification comes in.
Diversifying your content marketing strategy means creating a plan that involves various platforms to reach your audience. It’s important to understand your potential supporters and where they are most active. For example, are they more likely to engage with your organization through social media, email newsletters, or video content?
To diversify your content marketing strategy, consider incorporating some or all of the following:
- Weekly blogs
- Email newsletters
- Fresh site content
- Social media channels (Facebook, LinkedIn, Instagram, etc.)
- Marketing and sales emails
- Video content shared via multiple channels
- B2B articles on LinkedIn
- Targeted press releases
Creating an editorial calendar can help you plan your content and ensure that you are reaching your audience consistently. By building a three-month content marketing plan, you can schedule your posts and create links back to your site. This can help you drive traffic and engagement on your website and social media channels.
It’s also important to regularly evaluate your content marketing strategy. Keep track of your social media reach, email open rates, and other metrics to determine what’s working and what’s not. By analyzing your results, you can adjust your strategy and invest more time and resources into the methods that are most effective.
Diversifying your content marketing strategy can help non-profit organizations effectively reach their audience and drive support for their cause. By understanding your potential supporters and utilizing various platforms, you can create a consistent and engaging message that resonates with your audience.
